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Black Distinct Life x Reebok GL6000, Available 8/22!

Black Distinct Life x Reebok GL6000, Available 8/22!

Tuesday, August 12, 2014

The Distinct Life is back with the third installment of their four-part GL6000 series with Reebok, this time with a primarily black upper. We’re proud to say that we’ll be releasing these on Friday August 22, 2014 both in-store and online. Stay tuned for more release details & for more information about the shoe visit DistinctLife.com. Hit the jump for more pics. continue reading…

Burn Rubber x Reebok Instapump Fury, Available 7/17/14!

Burn Rubber x Reebok Instapump Fury, Available 7/17/14!

Friday, July 11, 2014

Thursday July 17 marks the release of the Burn Rubber x Reebok Instapump Fury. Celebrating 20 years of an icon, Reebok sought out some of the top retailers & designers to work their magic on this shoe. Taking it back to their roots & pulling cues from their first collaboration, Ro & Rick applied the same key details to the Instapump Fury & produced another classic for the sneaker culture. Hit the jump for release details.
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DISTINCT LIFE x Reebok GL6000 “Olive,” Available 4/26/14!

DISTINCT LIFE x Reebok GL6000 “Olive,” Available 4/26/14!

Friday, April 18, 2014

We’re proud to say that’s we’ll be releasing part 2 of 4 of the DISTINCT LIFE x Reebok GL6000 on Saturday, April 26, 2014 at 12am EST in our web store. We’ll also be having a pre-release party at two/eighteen on Friday, 4/25/14, from 8-10pm, so if you’re in the Detroit area you’ll be able to pick up a pair there. Hit the jump for more pics and the pre-release event info. continue reading…

Detroit Rubber Ep 6: The Story Behind The “Spirit of Detroit” Reebok Classic Leather

Detroit Rubber Ep 6: The Story Behind The “Spirit of Detroit” Reebok Classic Leather

Tuesday, March 5, 2013

In the final episode of this season, watch Rick & Ro go through the process of designing the “Spirit of Detroit” Reebok Classic Leather after the jump. We’ll see you next season! continue reading…

Detroit Rubber Episode 5: Pay It Forward

Detroit Rubber Episode 5: Pay It Forward

Tuesday, February 26, 2013

Rick, Ro & Devin speak to Detroit’s underprivileged youth about success and positivity…. then wipe the basketball court with ‘em! Check the video out after the jump.

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Burn Rubber x Rockie Fresh Tee Available Now

Burn Rubber x Rockie Fresh Tee Available Now

Monday, January 21, 2013

We want to congratulate our homie, MMG’s own, Rockie Fresh on his new mixtape  release Electric Highway. To commemorate the new project we got with Rockie & came up with this limited edition tee. The tee is available in-store & online. Download the mixtape over at Datpiff & see more pics of the tee after the jump…
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two/eighteen Project Alert: Logan Zane for two/eighteen by Burn Rubber

two/eighteen Project Alert: Logan Zane for two/eighteen by Burn Rubber

Sunday, December 23, 2012

Burn Rubber, most commonly known for their sneaker projects with the likes of New Balance and most recently Reebok, has expanded their range and opened up a new men’s wear boutique called two/eighteen by Burn Rubber. For one of the shops first projects, they have chose to continue reading…

Red Bull Rubber & Sole Info…

Red Bull Rubber & Sole Info…

Tuesday, November 20, 2012

This is what you’ve all been waiting for. Burn Rubber & Red bull have set the paramaters & guidelines for the Red Bull Rubber & Sole event. Please see the attached flyer for details & info. Detroit contestants must submit their designs to rbrs@burnrubberdetroit.com by Nov. 27th at 12pm noon & 9 contestants will be selected to display their designs in the competition on Friday November 30.
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Red Bull Rubber & Sole Design Contest…

Red Bull Rubber & Sole Design Contest…

Monday, November 5, 2012

This isn’t just another sneaker design contest. This is Red Bull Rubber & Sole. We’re looking for designs inspired by what #givesyouwings in your hometown. Designs that are inspired by who & what made you the way you are. If you wish to enter, please visit 1 of the 3 participating host locations listed below & pick up an application. More details after the jump..

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two/eighteen by Burn Rubber – Grand Opening: 9-21-12 @7pm

two/eighteen by Burn Rubber – Grand Opening: 9-21-12 @7pm

Sunday, September 16, 2012

The time has finally come… This Friday  we will be opening our doors for the first time to the new addition to what we all know as the Burn Rubber brand! Join us as we celebrate the next chapter with swag bags equipped with shoes, hor’s devours, cocktails, and a live performance from Detroit’s own (Grammy Award Winner) Dwele! two/eighteen is raising the bar of excellence! continue reading…