Big Sean’s “Getcha Some” video was just posted online. As you watch the video you’ll notice Big Sean rocking his Burn Rubber varsity jacket & fitteds. Check it out after the jump.

For a limited time only you will receive a free maxi-single by The Clipse with any Playcloths purchase. The maxi-single includes the songs “Kinda Like A Big Deal (Feat. Kanye West)” and “I’m Good (Feat. Pharrell).”

Air Yeezys: Fans line up for days in Royal Oak to nab a pair
Sneakerheads camp outside store for Kanye West’s latest Nike shoe
Adam Graham / The Detroit News

Monday afternoon, at around 4 o’ clock, Dayon Jenkins and Josh Sanders arrived at Burn Rubber, a sneaker boutique in downtown Royal Oak.

They’ve been there ever since.

A few hours later, Dariante Dubose showed up outside the store, and he has spent the last several days camped out on the sidewalk, listening to his iPod and waiting patiently for Saturday morning to come.

Why, you ask? Playoff tickets? An exclusive concert? Not quite.

Jenkins, Sanders and Dubose — along with around a dozen other sneakerheads in Royal Oak and hundreds more in other locations across the country — are in line waiting for their chance to buy a pair of Air Yeezys, the exclusive, elusive Nikes designed by hip-hop hitmaker Kanye West. They go on sale at 10 a.m. Saturday.

West’s Air Yeezys have caused quite a stir in the sneaker world. Each of the designs — Saturday marks the third, and supposedly final, release in the line — have been instant sellouts, and have resold for hundreds of dollars above their $215 retail price (Recession? What recession?) on online auction sites such as eBay.

The shoes are extremely limited-edition. Burn Rubber is one of only two retail outlets in Michigan — the other is Puffer Red’s in Ypsilanti — that will be carrying them, and they’re only receiving around 15 pairs to sell.

Two-day lineups greeted the release of the first Yeezys in April; the wait was slightly longer for the second pair in May. The five-day wait, though, places the third Yeezys — which come in a tan color known technically as “net/ net” — in full-blown phenomenon territory.

“I just wanted something no one else was going to have on,” says Jenkins, 19, of Detroit, looking surprisingly spry after having spent several days outdoors. He says he arrived two days early for the release of the second Yeezys in May and was too late, so he promised himself he wouldn’t blow his third opportunity at scoring a pair of the sneakers.

To pass time in line, Jenkins has spent a lot of time chatting and playing cards with his fellow campers. They’ve placed coins on the nearby train tracks and watched them get flattened. On Wednesday night, they broke out a game board and played Monopoly.

People waiting in line have created their own rules for their society: They’re allowed a brief respite to go home and shower, and most have slept in cars parked nearby, as opposed to sprawling out on the unforgiving sidewalk. They are allowed to make food runs. “We’ve eaten at that McDonald’s twice,” says Sanders, 18, of Detroit, pointing to the Golden Arches nearby.

Camping out for shoes is nothing new, notes Elliott Curtis, who taught a course on sneaker culture at Carnegie Mellon University. He says multiple Air Jordan releases have been met with long lines and overnight stays.

What makes the Yeezys so popular, he says, is the combination of Kanye West, who has become a fashion icon as well as a controversial figure on the pop music landscape; Nike, long the gold standard in sneaker branding; and the “intentional scarcity” of the shoes themselves.

Besides, the shoes — which combine elements of Air Jordans along with the futuristic kicks Marty McFly wore in “Back to the Future II,” and feature glow-in-the-dark soles — are nothing to scoff at. “It’s a really appealing sneaker,” says Curtis, 22.

There’s the social aspect to the long wait, as well. Jenkins says it was a bit of an experiment as well as an endurance test, and Dubose — who is waiting in line with his mother — came out for the experience as well as well as the sneakers.

“I’m making connections with people,” says Dubose, 18, of Detroit. “I get new shoes and new friends.”

agraham@detnews.com (313) 222-2284

Nike Men’s (The Purple Air Max 90 & Wheat Hemp Blazer are Women’s shoes that go up to a size 12 which is 10.5 men’s)

Nike Women’s

Puma Monster Pack…These are kinda wild, check ‘em out for yourself.  I think the King Kong joints “Slap”!!!  ***These are very limited, do not sleep.***

Puma Von Bode x Da Lizard pack…Once again Very limited.  You prolly saw this stuff on all the blogs.  It’s only a hand full of stores hand picked to carry these two collabs, and we are proud to say that we are one of them.  Check these out, & the clothes are amazing too…

To round it out, here’s a couple of the pieces from the Playcloths summer drop that came out on the 22nd.  This came out the weekend of our big sale so we were mad busy, & couldn’t post the pics of the clothes.  Due to the success of the sale, we sold out of some of the Playcloths.  Here’s what we have left….

Thanks to all of the people that came thru & supported during the memorial day sale.  Shout out to all of the sneaker headz that supported the Sneaker Swap @ Woody’s in Royal Oak, the SoulSurvivorDetroit x BurnRubber crew represented us well.  Brandon what up!!!  Shout out to everybody that rocked wit us @ the D.E.M.F. video coming soon.  Real quick, we have a couple of releases this week first we have the White/Black Jordan Fusion 9 release on Saturday June 6th.  Check out the pic here.

Also the Tan Yeezy’s come out this saturday too.  I’m pretty sure nobody cares about that though.  Lol, jk.  WE ARE DEFINITELY GETTING THE YEEZY’S THIS SATURDAY. There will be 2 raffles, 1 for a free pair of Yeezy’s, & one for the chef’s spot in line, which of course is the 1st spot in line.  Check out the flyers.

PLEASE DO NOT CALL US TO ASK US ANY QUESTIONS ABOUT THE YEEZY’S.  WE WILL MORE THAN LIKELY HAVE A RUDE UNDERTONE WHEN WE REALIZE THE CALL IS FOR THE YEEZY’S. I can answer the majority of the questions here, right now in my 25 best answers to Yeezy questions.  You can also do a quick reference to #25.

1. YES WE ARE GETTING THE YEEZY’S ON SATURDAY JUNE 6, 2009 @ 10AM
2. WE WILL NOT HOLD YEEZY’S FOR ANYONE.  NOT EVEN YEEZY HIMSELF
3. WE WILL NOT SELL THEM TO YOU AT A SUPER INFLATED PRICE (ANYTHING OVER $2,000 COME HOLLA AT US, WE’LL TALK)
4. WE WILL NOT SELL THEM EARLY
5. WE WILL NOT TELL YOU HOW MANY PAIRS WE HAVE IN STOCK (THERE NOT EVEN HERE YET)
6. THE PRICE IS NON-NEGOTIABLE
7. YES WE ARE DOING RAFFLES (SEE ATTACHED FLYERS)
8. YES THAT’S THE ONLY WAY TO BE PART OF THE RAFFLE
9. NO WE CANNOT TELL YOU WHEN THE BEST TIME TO START LINING UP FOR IS (MY SUGGESTION IS RIGHT NOW)
10. YES IT IS THE TAN ONES W/ THE GLOW IN THE DARK BOTTOM & SWOOSH, & NO YOU CANNOT BUY MULTIPLE PAIRS, HAVE YOU LOST YOUR MIND?
11. YES RICK & I ARE GETTING A PAIR FOR OURSELVES
12. NO RICK & I DID NOT PLAY YOU IN ANY TYPE OF WAY…IF ANYTHING BLAME NIKE, IT’S CALLED SUPPLY, DEMAND, & HYPE!!!
13. LIFE IS SOMETIMES UNFAIR
14. IF WE GET A TICKET FROM THE CITY OF ROYAL OAK BECAUSE YOUR BLOCKING THE SIDEWALK, THE PRICE OF THE TICKET WILL BE ATTACHED TO THE YEEZY (HAVE SOME RESPECT)
15. PLEASE DO NOT BRING A DRUG ADDICT TO STAND IN LINE FOR YOU
16. OUR “FRIEND” TO YEEZY RATIO OUT WEIGHS THE AMOUNT OF YEEZY’S WE GET IN.  SO JUST STOP RIGHT THERE.
17. YES WE ARE “FRIENDS”, & SINCE WE ARE SUCH GOOD “FRIENDS”, STAND YO ASS IN LINE & SUPPORT OUR BUSINESS. (SHOUT OUT TO EDDIE, GRIFF & BUB.  SOME OF MY TRUE FRIENDS THAT STAYED IN LINE OVERNIGHT FOR THE 1ST PAIR)
18. WE APPRECIATE THE FACT THAT YOU THINK YOU SPEND SOOOOOOO MUCH MONEY IN HERE & THAT YOU’RE THAT “COOL” WITH US THAT YOU DESERVE A PAIR.  MONEY DOESN’T MAKE YOU BETTER THAN THE NEXT PERSON. (THAT’S A LIFE LESSON THERE) & IF WE WOULD HAVE KNEW THAT WAS THE REASON THAT YOU WERE COPPING SO HEAVY, WE WOULD NOT HAVE SOLD THAT STUFF TO YOU.  GROW UP!!!
19. WE KNOW THAT THEY ARE JUST TRYINNA FLIP THEM.  THEY STOOD IN LINE, THEY CAN SET THEM ON FIRE FOR ALL I CARE.
20. YOU DON’T DESERVE A PAIR JUST BECAUSE YOUR A “SNEAKER HEAD”, REAL HEADS WILL DO WHAT THEY HAVE TO DO TO GET THEM.
21. I AM SO SORRY THAT YOU HAVE TO WORK, & YOU CAN’T SIT IN LINE (REFER TO #13)
22. EXCUSES ARE MONUMENTS OF NOTHING, BLAH BLAH BLAH!!!
23. WE DON’T OWE YOU ANYTHING.
24. YEAH, I FEEL YOU, BUT I’M NOT JESUS.  I CAN’T TURN WATER IN TO WINE.  OR A PAIR OF THESE GR DUNKS THAT’S BEEN SITTING HERE OVER A YEAR TO A PAIR OF AIR YEEZY’S.  SORRY.
25. HELL NO!!!

That should cover all bases.  If by any chance these 25 answers didn’t answer all questions, give us a call & we’ll try our best to answer the questions that you have.

To the people who do stand in line, & wait like champions, we humbly appreciate your support.  We try to do everything in our power to make everything fair, but you can’t please all of the people all of the time.  We’re trying to build something here in Michigan that’s bigger than all of us, and I’m not willing to risk any of that for anybody.  Remember, not too long ago, people wouldn’t have dreamed about copping a pair of something this limited anywhere in Michigan.  So we are taking steps in the right direction.  We finally caught the eye of the people that call the shots.  We gotta take baby steps.  I wish I had a million pair to sell, but if they made that many, ya’ll prolly wouldn’t even want them.  It’s a catch 22 huh?  Oh well, life goes on.  I’m out.  Stay Fly, Stay Fresh, Stay Safe.  Peace.

UPDATE (5/2): Just a quick update before the Yeezy’s go on sale in 4 hours (it’s 6am as I’m posting this). We got some black & pink “We Run Detroit” shirts in that match the Yeezy’s so be sure to pick one up when you get your pair.

P.S. Big shout out to everyone that’s camped out over the past couple days, the wait is almost over.

UPDATE (4/30): This is a friendly service announcement from the good people at BURN RUBBER. The line for the Nike Air Yeezy has started today 4-30-09. The first couple of customers arrived at 2:00pm today. If you have any intentions on getting these sneakers you might want to consider getting in line now.

C.S.I. Has the first spot in line, we are having a $15 ticket raffle for the chance to get the Chef’s spot in line & purchase 1 pair of air Yeezys in the size of your choice. The winning ticket gets the lucky person “cuts” to the front of the line for a chance to purchase 1 pair of the Nike Air Yeezy’s. You must be in attendance to win. THE DRAWING WILL TAKE PLACE ON SATURDAY MAY 2ND @10:00AM

Please Do Not Call Us About These Shoes. This Update Contains All The Information That We Will Be Giving Out.

Shoe: Nike Air Yeezy (Black/Pink) (pictured)
Date: Saturday, May 2nd, at 10 AM
Quantity: Unknown (Please Don’t Ask)
Price: $$$ (Whatever the price is, it will be non-negotiable.)
When Should You Arrive?: Use your own Judgement…at your own risk of course. If you want them that bad, you’ll know when you should be outside.
How To Reserve A Pair: As for holds, you’ll have a better of holding a 1-on-1 basketball tournament with Michael Jordan, while Biggie and Tupac perform 10 unreleased songs at the halftime show… & then only if Suge Knight beats Puffy in a game of Ro Sham Bo…if that actually happens, THEN AND ONLY THEN will we even think about holding a pair for you.

Please Do Not Call Us About These Shoes. This Update Contains All The Information That We Will Be Giving Out.

Adidas Men’s & Women’s…

10 Deep Men’s (Wovens)

Crew

Tees

Ladies Tees

Alright, Real quick.  Yeezy info taken straight from our Big Brothers Leaders over in Chicago.  This pretty much sums it up.

Who- Nike Air Yeezy w/ Burn Rubber Lace Locks
What- 366164-002 – Zen Grey/Zen Grey Lt Charq (This is the first colorway to release, the other two will be in the following months. If this color isn’t what you want then wait for the next).
Where- Burn Rubber, 10 am. (We don’t know what time you should be here)
When- Saturday, April 4th. (They’ll be sold out come April 5th, so don’t ask if there’s anymore)
How many- We will have a FSR, size 8-12. (If you are 7 or under or over a 12 we wont’ have your size)
Price- $$$. (It’s not negotiable)
We will not be accepting phone order or online orders for these.

With that said…there’s really nothing to call about it. Hopefully those who want them are able to obtain a pair.

That’s about it.  Hope you get your pair, I have mine.  Oh Lord!!!  Stay Fly, Stay Fresh, Stay Safe.  Peace.